Her Differentiator
Pricing strategy informed by 13 years in residential valuation.
How valuation methodology informs pricing advice, and where that expertise ends and an independent appraisal begins.
How appraisers think about value
A residential appraisal isn't a single number pulled from an algorithm — it's an analysis. Appraisers identify truly comparable sales, then adjust for differences in condition, location, size, and features to arrive at a supportable opinion of market value. The highest recent sale on a street is rarely the best comparable; the most similar one usually is.
Why price per square foot can mislead
Price per square foot is a useful shorthand, not a valuation method. Two homes with identical square footage can have very different values once condition, layout, lot, and finishes are accounted for — which is exactly what comparable adjustments are built to capture.
Market value vs. list price
A list price is a strategy decision. Market value is where the evidence points. The two should be close — a listing priced far outside supportable market value tends to sit longer, attract fewer showings, and ultimately sell for less than a well-priced home would have.
Preparing for the appraisal
When a home goes under contract, the buyer's lender typically orders an independent appraisal. Sellers and their listing agent can support that process appropriately — for example, making relevant comparable sales and property details available — without attempting to influence the outcome.
What this expertise is not: Brandi's appraisal background does not mean she can guarantee an appraisal result, control the outcome, or perform the lender's independent appraisal on her own transactions. Her opinion on pricing strategy is not a substitute for that independent appraisal.